A Taste of the Okanagan
Okanagan Spring Brewery

The campaign is built around the idea that cracking open one of OSB’s beers can immediately transform drinkers into an “Okanagan-ready” version of themselves. The digitally-focused campaign includes 30, 15 and 6 second video ads, as well as in-feed social and interactive Instagram Stories that make use of the tapping functionality.

The campaign also includes product-specific ads that transport viewers to different Okanagan landscapes inspired by each type of beer.

Role:
Art Direction
Concept Development

Credits:

Art Director: John Larigakis / Copywriter: Pierre Chan / Production: Boldly / Director: Robjn Taylor / DP: Byron Kopman / VFX: David McDonald / Colour: David Tomiak / Sound: Oscar Vargas / Photography: Clinton Hussey

Press & Recognition:

TheMessage.ca
Best Ads on TV - Interactive Pick of the Week

 
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