A Taste of the Okanagan
Okanagan Spring Brewery
The campaign is built around the idea that cracking open one of OSB’s beers can immediately transform drinkers into an “Okanagan-ready” version of themselves. The digitally-focused campaign includes 30, 15 and 6 second video ads, as well as in-feed social and interactive Instagram Stories that make use of the tapping functionality.
The campaign also includes product-specific ads that transport viewers to different Okanagan landscapes inspired by each type of beer.
Role:
Art Direction
Concept Development
Credits:
Art Director: John Larigakis / Copywriter: Pierre Chan / Production: Boldly / Director: Robjn Taylor / DP: Byron Kopman / VFX: David McDonald / Colour: David Tomiak / Sound: Oscar Vargas / Photography: Clinton Hussey
Press & Recognition: