McDonald’s — The flip

McDonald's wanted to celebrate and recognize the accomplishments of women everywhere. So on International Women's Day, they did something unprecedented in the history of the brand: flipped their iconic Golden Arches. Every M was flipped to a W on packaging in 100 female-owned restaurants across the United States. Crew members at female-owned restaurants wore hats and uniforms with flipped logos, bringing our celebration front and center to every purchase. 

Role:
Concept & Art Direction

Awarded at:
Cannes Lions, D&AD, The One Show, Clios, London International Awards, Art Director’s Club, Web Awards, AdWeek Experiential Awards, and Marketing Awards.