CAA - Distracted Driving

CAA (Canadian Automobile Association) wanted to create a campaign encouraging young drivers to drive responsibly, and remind them that using your phone in any way, is considered distracted driving. The animated videos use unique animals to soften the message and highlight the embarrassment they feel when getting caught in hopes that they’ll put their phone down.

Art Director: John Larigakis
Copywriter: Addie Gillespie
Illustrator: John Larigakis
Animators: John Larigakis & Jesse Shaw
Audio: Murmur

Press:
TheMessage.ca