BC Hydro — Power Smart

BC Hydro wanted to get British Columbians to use less electricity. Our strategy was to remind British Columbians what electricity allows them to do and recognize how valuable it is when we're forced to go without it.

Awards:
Cannes Lions - Film Finalist
Clios - Film Finalist
Marketing awards - Bronze
Applied Arts Award


Role:
Concept & Art Direction

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GCI — Wildly Ingenious